THE ART OF BOLLYWOOD
by Rajesh Devraj with Edo Bouman
Crate digging in India is fun, and so is Poster diggingg!
Together with writer and fellow collector Rajesh Devraj Edo Bouman has dug deep into the Indian poster vaults. By speaking to artist & producers Rajesh Devraj has written the first detailed account of the Bollywood publicity machine and its artists. Contains scores of amazing original posters.
On the Taschen site you can leaf through the whole book.
See the LEAF THROUGH link below the cover picture at the very right, Check here
From the Taschen site:
“Since its inception in the second decade of the 20th century, the Bombay-based Indian film industry—Bollywood—has developed a unique visual language, articulated by the vivid hand-painted movie posters that have since become highly-desirable collectors’ items. While Bollywood poster artists produced a staggering number of these hand-painted images, their ephemeral work has traditionally been presented unevenly, with shoddy reprints and re-release posters. The Art of Bollywood digs deeper into the tradition, presenting the original art in its true glory—from seldom-seen posters to rare images of street publicity and cinema displays. The text provides a detailed discussion of the works of key artists, in this comprehensive overview of a previously neglected and underrated artistic genre.”